ProTrio


Another meeting in Chicago but this time with three times the wisdom. Joseph Tateoka (Account Executive at Ruder Finn), Bryan Blaise (Senior Account Executive at Fleishman-Hillard), and Kevin Saghy (Account Executive at Ketchum). Imagine the PR intelligence at one table!
Where do I start?

I'm going to write what comes to my head from the meeting. Straight to the point, intelligent opinions and pieces of advice.

  • Working with different people--clients, bosses, co-workers, audiences--is one of the best qualities in a PR career.
  • Know how to manage your time. The hardest part is working on so many accounts--having different bosses and meeting all their deadlines. It's not the same for interns who can go up to the different managers and tell them you can't handle everything. At first, you're not expected to. When you have the job, your counted on to finish your tasks. It's good to volunteer, but be careful what you accept.
  • Work in at least one agency and one corporate firm for internships. This way, you can understand the differences and similarities of the two and have a versatile background experience for either side.
  • Know when to confront people. Sometimes your bosses or coworkers are just having a bad day--sometimes you just have to find the appropriate time that works with their schedule. Also, know when to implement your ideas. As an intern, it's good to listen. You don't have to come up with a whole new idea/plan and pitch it every time--sometimes there is a time crunch and no room for new ideas. Sometimes bringing new ideas is just what the company is looking for. Along with this piece of advice is knowing where you stand. It's different for an intern compared to a professional who has worked in the industry for awhile and built up a reputation.
  • Don't go overboard when you don't agree with others. Tell them directly but don't approach them as if you're right and they're completely wrong. Hear whey they have to say first; then, place your ideas with reasons/background information/creditable sources. Make the best compromise if possible.
  • Your bosses might have a different plan than you have for yourself. They could be looking for your future and their company's future. They might know what's best right now and have something different down the road for you instead.
  • Writing is the most critical skill to have in PR. Know AP Style. Know how to write as well as know how to be creative with writing.
  • Working at a place for an internship where you get the most hands-on experience could be more beneficial than working at a place where they just have a great (known) name.
  • Get involved with PRSSA as much as posssible--even at a national level when you're outside of college, starting a career in PR.
  • At the end of the day, enjoy where you work and what you do.



Coming out of this meeting was more than I expected--more knowledge that I can use, more experience that I can learn from. Thank you Joseph, Bryan, and Kevin! Please comment if I forgot something.

Also to my readers, please comment and share your experiences as well. Thank you.


(Pictures from Ruder Finn, Fleishman-Hillard, and Ketchum Web sites.)

4 comments:

Bryan Blaise said...

Nicole -- You have some of the greatest assets for success -- an inquiring mind and listening ear. It was purely refreshing meeting someone so excited about her career and improving the industry. I think you captured our thoughts well above (at least the one's I heard before I left). Come back and let's continue the conversation.

Nicole Bersani said...

Thank you Bryan! Despite the downpour of rain outside, this comment completely brightened my day. I look forward to my future learning experiences with my mentors. :) And I'm lucky that each of your are willing to share immeasurable answers to my endless questions.

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